Being on the web nowadays is an absolute necessity.  It is by far the most cost effective way to directly market to new and existing customers as well as to create relationships that help a business’ brand grow and gain strength.  Over the years, I have built a countless number of sites that ranged from one page “presence” sites to fully dynamic sites that have a clear focus on the essence of the brand.  I also help my clients understand how to use their website as an indicator of not only the success of the business, but to see what their users are actually looking for, to gauge their position in the marketplace and even track the success of individual advertising campaigns regardless of delivery medium.