 If you read my creative exercise in the About Me section, you know that I have been a professional musician and concert promoter for over 20 years. During that time of “learn as you go,” I devoured books and web articles on everything related to special event, activity, and concert promotion in order to promote not only my act but a number of acts throughout the region. When I decided to take a break from music, I knew a great deal of the methods I had used in my “grassroots” efforts would translate over to nearly any special event or activity regardless of the field of interest. Since 2002, I have had the opportunity to work on a number of special events that I was able to test many of the concepts and ideas I had used over the years and realized that paired with a strong, fully planned marketing approach, success was much more attainable. |